{"id":423,"date":"2025-01-25T01:27:38","date_gmt":"2025-01-25T01:27:38","guid":{"rendered":"https:\/\/hyperhq.com\/?post_type=insight&p=423"},"modified":"2025-06-20T13:53:20","modified_gmt":"2025-06-20T03:53:20","slug":"how-to-create-a-pitch-deck-that-investors-will-remember","status":"publish","type":"insight","link":"https:\/\/hyperhq.com\/insights\/how-to-create-a-pitch-deck-that-investors-will-remember\/","title":{"rendered":"How To Create A Pitch Deck That Investors Will Remember"},"content":{"rendered":"

Pitching is about storytelling \u2014 and this presentation is the backbone to your success story. Your deck should be to-the-point. It should effectively communicate your financial potential and commitment. It should excite and intrigue potential investors to become part of your team. Here are some tips to get started.<\/p>\n

What Makes A Great Story?<\/h2>\n
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Business is about relationships and the ability to connect on a human level is everything.<\/p>\n

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\u201cIf you ask professional investors \u2014 venture capitalists \u2014 they\u2019ll tell you they have to review and compare hundreds of startup ideas each month,\u201d explains Alan Jones, evangelist at Australian startup accelerator BlueChilli (and former Product Director at Yahoo! South Asia).<\/p>\n

\u201cAnd the most efficient way for venture capitalists do so is to keep a spreadsheet and score each business idea on the same metrics, which correspond to the subjects of each one of those slides in the standard template. That way, all the VC has to do is look back on a month\u2019s worth of company presentations, sort them by metrics, and call in the top three teams for a meeting.\u201d<\/p>\n

\u201cIf you\u2019re confident your business idea is doing so well that you\u2019re definitely going to score in the top three on those metrics, maybe that\u2019s all you need to do. But for the rest, it\u2019s important to do more than simply make it easier for a VC to rank you in a spreadsheet. You have to reach in down their optic nerves, right through their rational, calculating forebrain, and grab them by the emotional hindbrain, with both hands, and pull\u2026 hard!\u201d<\/p>\n

\u201cA story sticks in the memory of your audience when it engages our senses and our own memories\u2026 so great stories always include sentences that begin with, \u201cTake a moment to remember how you felt when you first\u2026\u201d and \u201cDo you love\/hate the sound\/feel\/taste of\u2026\u201d.<\/p>\n

Bosco Tan, co-founder of popular budgeting app, Pocketbook, agrees. \u201cThere are the user pain-point and product experience story, and there\u2019s also the company trajectory story. The key is to succinctly thread these together and present this in a way which intrigues a venture capitalist. They are attracted to companies first with their hearts, then with their minds. If the presentation is sounding like a mundane university lecture, then you\u2019ve missed the first opportunity to engage.\u201d<\/p>\n<\/blockquote>\n

What Should A Pitch Deck Look Like?<\/h2>\n

It\u2019s generally accepted that a pitch deck be no longer than 10\u201315 slides. Some say 7\u201310 pages or less. Design-wise: short, snappy, sexy and glossy are all great starting points.<\/p>\n

You\u2019ll want to introduce yourself, the problem and your solution. Why now? How is your tech different and who is your competition? How will you monetise the app? Explain your financial modeland detail the 12-month forecast.<\/p>\n

And second only to the financials: be sure to highlight your team\/advisory board. Even the best ideas can fail without great people! That\u2019s why investors back people, not ideas.<\/p>\n

A 2015 joint Harvard Business School study of more than 200 successful pitch decks revealed that investors spend an average of just 3 minutes and 44 seconds reading a deck. The most important pages according to the analysis:<\/p>\n

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Jason Gitmans is the CEO of Wangle Technologies, which is developing a patent-pending app that provides data acceleration for smartphone users. Jason reinforces that the business plan and product has to be articulated well, and in terms the investor will understand. His suggested pitch deck approach:<\/p>\n